Strategic Positioning in the Leisure Travel Industry “The prerequisite for effective environmental analysis is to distinguish the vital from the merely important” Robert M. Grant, Contemporary Strategy Analysis I guess we all read the papers, even if for some of us there’s no actual paper involved any more. So it’s…
tour operators
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Strategic positioning in the leisure travel industry Part I attracted something of a cathartic outpouring of lengthy correspondence from a number of travel industry veterans. Some of the points made were: Tour operators were burdened with legacy cost structures while the LCC’s started with a blank sheet of paper. Over-…
Strategic positioning in the leisure travel industry Part I Not so very long ago, European leisure travel was dominated by the Foreign Package Holiday sector, itself dominated by a handful of behemoths. We called it the ‘wine glass model’. At the base were tens of thousands of benighted accommodation suppliers,…