Competitive advantage for SMEs, Part One. Strategy begins and ends with the customer. Well okay, the purpose of any business, to paraphrase Peter Drucker, is to create a customer. The point of strategy though is that it begins and ends with your customer. Just chasing custom is the single biggest…
segmentation
2 posts
Although it occasionally smacks of John Perry Barlow’s heroically overblown Declaration of the Independence of Cyberspace, a more recent post, We, the Web Kids by Piotr Czerski does neatly articulate the implicit collective Weltanschauung of the millennial generation of digital natives. It’s important because it brings into sharp relief some…