Business as Technology
Michael Porter’s Competitive Advantage, first published in 1985, remains the unparalleled foundation text for anyone with an interest in corporate and business strategy. It’s not for the faint-hearted – it’s systematic and thorough rather than inspiring, but it anticipates and…
How to Sleigh your Rivals…
The Competitive Advantage of Santa Claus - Why do strategy gurus get their knickers’ in a twist over the likes of Apple and Amazon when the Christmas category killer has dominated his market niche for centuries? A raft of positioning advantages…