Integrated Strategy

There is an enduring myth that strategy is somehow ‘high level’ thinking that eschews detail in favour of grand vision. And while it’s true that the ability to discern themes that bring coherence to an enterprise is a key aim of strategy, it’s equally true that this can’t be done without a thorough command of detail.  Strategy is hard work, and it touches every activity in the business.

 

Customer value mapping

Competitive positioning

Intent

Value chain and activity mapping

Alignment and reinforcement

Trade offs

Cost analysis

Drivers of differentiation

Technology

Supply chain

Distribution

Culture

Governance

Evaluation

Corporate development