There is an enduring myth that strategy is somehow ‘high level’ thinking that eschews detail in favour of grand vision. And while it’s true that the ability to discern themes that bring coherence to an enterprise is a key aim of strategy, it’s equally true that this can’t be done without a thorough command of detail. Strategy is hard work, and it touches every activity in the business.
Value chain and activity mapping
Alignment and reinforcement
Drivers of differentiation